Monday December 23, 2013 | 08:00 AM
Posted by Rob Gould

The holidays are all about giving and love and family and peace on earth and good will to men (and women), and all that good stuff. The last thing they should be about is envy. Unfortunately, with the advent of social media a new, and well-documented, phenomenon has developed called "social media envy." It seems to be especially prevalent during the holiday season. "Facebook envy" has been well-documented—read/watch more about it in this 90.9 WBUR segment here—and now with the meteoric rise in popularity of Instagram this envious trend has expanded in its scope.

A couple of weeks ago, I read an article in The New York Times titled, "The Agony of Instagram" that discussed the intensity of Instagram envy at the holidays. People look at each other's photos (just like with Facebook) and compare their holiday tables, gifts, decorations, etc with envy. Some people go so far a to compare their entire lives to the lives of others, all through the filter of social media.

I joined Erin Ovalle at WMTW 8 ABC for a Tech Trends segment on this topic. We discussed the phenomenon of social media envy and a few things you can do to avoid it during the holidays. Most important, we talked about how you can use social media to enhance, rather than detract from, your holiday festivities.

As always, I had a lot of fun talking with Erin. It's a pleasure to work with her and the team at WMTW 8 ABC. I want to thank them for asking me to come on the show. I'm looking forward to shooting more segments after Christmas.

Stay tuned ...


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Social media has changed the way that many of us learn, purchase, interact and explore the world around us. And, things are just getting started. Social, Social is a place to discuss social media with people from all walks of life. No experts allowed.

About the Author

Rob works as a digital marketing & public relations consultant to agencies, brands, and individuals. He has 20 years of marketing experience. He also currently serves in a volunteer capacity as director of pr/communications for TEDxDirigo. From 2005-2011, Rob served as director of social media & agency communications at The VIA Agency (Portland). Prior to VIA, Rob worked with several PR & advertising agencies in London & Boston. He is a graduate of The University of Vermont (UVM) and a Maine transplant (2002).

Follow Rob on Twitter at @bobbbyg

His real-life interests include art, travel, writing, design, psychology, the beach, & exercise (grudgingly at times).

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