Sunday December 29, 2013 | 09:31 AM
Posted by Rob Gould

For many high school seniors and their families this time of year is part of the waiting game that surrounds the college admissions process. Applications have been submitted and only time will tell where you've been accepted. Or, maybe you've been granted early admission to the college of your choice. If so, congratulations! And, you should still keep reading. You're not walking those hallowed halls quite yet.

For years now, social media has played an important role in the college admissions process. Prospectives students have relied heavily on colleges' social media profiles to help them form their impressions of the schools. These profiles have played a critical role in shaping prospective students decisions on which schools they will apply to and ultimately attend. The vast majority of colleges and universities are now well aware of the importance of their social media profiles in the admissions process. They have invested appropriately in order to create content and promote engagement that will positively impact prospective students in their decision-making process.

The real news is that now college admissions officers are using social media to look back at prospective students. In this segment of Tech Trends, I talk with Erin Ovalle of WMTW 8 ABC about how social media impacts the college admissions process from the standpoint of college admissions officers and their evaluation of prospective students' social media and online profiles.

You can also read a post I wrote on this topic last month here.

As always, I had a lot of fun talking with Erin. It's a pleasure to work with her and the team at WMTW 8 ABC. I want to thank them for asking me to come on the show. I'm looking forward to shooting more segments soon.

Stay tuned ...


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Social media has changed the way that many of us learn, purchase, interact and explore the world around us. And, things are just getting started. Social, Social is a place to discuss social media with people from all walks of life. No experts allowed.

About the Author

Rob works as a digital marketing & public relations consultant to agencies, brands, and individuals. He has 20 years of marketing experience. He also currently serves in a volunteer capacity as director of pr/communications for TEDxDirigo. From 2005-2011, Rob served as director of social media & agency communications at The VIA Agency (Portland). Prior to VIA, Rob worked with several PR & advertising agencies in London & Boston. He is a graduate of The University of Vermont (UVM) and a Maine transplant (2002).

Follow Rob on Twitter at @bobbbyg

His real-life interests include art, travel, writing, design, psychology, the beach, & exercise (grudgingly at times).

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