Tuesday January 28, 2014 | 08:00 AM
Posted by Rob Gould

As I try out so many different new apps, I thought I would start a column called, "There's an App for That!". I'll start today with my most recent favorite and I'll continue posting regularly in the weeks and months to come. I'd love to hear from you about your favorites or apps that you'd like to know more about. You can find me on Twitter at @bobbbyg or you can leave me a message here in the comments section. You can also just yell at me on the street if you happen to see me around Portland. It's always great to have your input in whatever form in comes.

Trove is the newest app that I've added to the growing collection on my iPhone. It's a social news app that was originally created a few years ago but was just relaunched last week by the team behind the former Washington Post Labs. Trove is the first product from Graham Holdings, the company put together by Donald Graham after the sale of the Post to Amazon's Jeff Bezos. After using it for a few days, I think it's a must have for news junkies. Being one myself, I love it.

Trove’s social news app is a combination between Flipboard and Pulse from LinkedIn. The app wants to bring you stories picked by people who share your interests. So once you enter the app, you can follow certain topics (which are called troves), and you’ll see a feed of news around these Troves. So if you picked news around “Fashion” and “Technology” and “Food,” Trove will accumulate the best articles from over 15,000 news sources to fit these areas. If you integrate your Twitter and Facebook accounts, Trove will suggest various “Troves” for you to follow based on your Facebook likes and topics you’ve tweeted about in your Twitter feed. - Tech Crunch

What I really like about the app is that curators who are experts in, and/or passionate about, the topic also choose the stories in the troves. So, you will find some troves that are curated by Trove’s algorithm, and some that are created by users and curators. “Algorithms are smart, but people are smarter. So on Trove, curator picks appear at the top.,” explains Trove's team. The app will also feature troves curated by various celebrities. For example, Spike Mendelsohn, a former “Top Chef” contestant, is managing the trove “Farm To Table.” And Vivek Wadhwa, an academic and tech entrepreneur, is overseeing one on technology.

The idea is to filter out the noise while still creating a social reading experience where like-minded friends can point a reader toward the best — and most relevant — stories for them, according to a blog post by Rob Malda, chief strategist and head of product at Trove. He explained further:

The Trove engineering team has spent years tuning machines to read, understand, and personalize the news, but that’s only the beginning: with Trove, people always come first. The stories that lead off troves are picked by “curators” who are passionate about a topic. You can read my picks about “Star Wars”… and maybe I’ll follow your trove about “Bitcoin” or “the Marvel Universe” to see the best story picks on topics you care about. Algorithms are smart, but people are smarter. So on Trove, curator picks appear at the top.

I've found the app to be invaluable to me in providing access to stories in the areas that interest me (social media, advertising, public relations, etc.) which I likely never would have come across without the app. And, I'll take any help I can get in sifting through the reams of information that I look at on a daily basis.

For all of you fellow news junkies out there, I highly recommend checking it out. You can find the app at Apple's App Store and you can also log in on the web here.



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Social media has changed the way that many of us learn, purchase, interact and explore the world around us. And, things are just getting started. Social, Social is a place to discuss social media with people from all walks of life. No experts allowed.

About the Author

Rob works as a digital marketing & public relations consultant to agencies, brands, and individuals. He has 20 years of marketing experience. He also currently serves in a volunteer capacity as director of pr/communications for TEDxDirigo. From 2005-2011, Rob served as director of social media & agency communications at The VIA Agency (Portland). Prior to VIA, Rob worked with several PR & advertising agencies in London & Boston. He is a graduate of The University of Vermont (UVM) and a Maine transplant (2002).

Follow Rob on Twitter at @bobbbyg

His real-life interests include art, travel, writing, design, psychology, the beach, & exercise (grudgingly at times).

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