Sunday February 02, 2014 | 08:00 AM
Posted by Rob Gould

Click HERE to watch the segment.

Are you ready for the Super Bowl?

I had the chance to talk with Erin Ovalle from WMTW 8 ABC about social media and the Super Bowl. As always, it was a lot of fun. Social media will play a huge role for fans this year. I'm looking forward to watching the game tonight at Eventide Oyster Co. and seeing who claims the "Oreo crown" for use of social media at the big game.

The teams, fans, and marketers are all gearing up for tonight's big event. Many fans, however, are more excited for the buzz-worthy commercials than the game itself. I've actually heard the Super Bowl referred to as the biggest night in advertising with an hour of football thrown into the mix. Sounds about right to me, but then again I've never been much of a football fan (please don't hurt me). Millions of fans will be sharing their opinions on both the ads and the game on social media. Social media and the Super Bowl seem to go together like Mark Zuckerberg and those stupid hoodies he's always wearing.

Needless to say, the use of social media by Super Bowl viewers will be unrivaled by years past. The commercials are sure to get an enormous social hit, with 61% of those surveyed by CrowdTap saying they will share the ads on social media. And 41.2% of those polled said they would be on social media during most, if not all, of the game, with 55.8% planning to share content primarily on Facebook.

Take a look at the infographic below to find out more about what's sure to be the most social Super Bowl ever.


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Social media has changed the way that many of us learn, purchase, interact and explore the world around us. And, things are just getting started. Social, Social is a place to discuss social media with people from all walks of life. No experts allowed.

About the Author

Rob works as a digital marketing & public relations consultant to agencies, brands, and individuals. He has 20 years of marketing experience. He also currently serves in a volunteer capacity as director of pr/communications for TEDxDirigo. From 2005-2011, Rob served as director of social media & agency communications at The VIA Agency (Portland). Prior to VIA, Rob worked with several PR & advertising agencies in London & Boston. He is a graduate of The University of Vermont (UVM) and a Maine transplant (2002).

Follow Rob on Twitter at @bobbbyg

His real-life interests include art, travel, writing, design, psychology, the beach, & exercise (grudgingly at times).

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