Sunday February 09, 2014 | 08:00 AM
Posted by Rob Gould

It turns out the kiss of death for marriages might be more like a poke. In a recent survey of 1,953 Brits, conducted by, it was found that social media contributes to the death of most romantic relationships today. Yes, you heard that right. All of you seemingly happy couples out there should put down your smart phones and back away from your laptops immediately. This is truly frightening stuff. And, right before Valentine's Day too! So unfair.

The survey was given to individuals who had ended a serious relationship or marriage in the last two years — meaning they were the “dumper,” not the “dumpee.” 24% of the respondents had been married, 41% had been living together, and 35% had been living separately before parting ways. So, we've got all sorts of variety to work with here. Something for everybody. Pay attention.

Social media was certainly “in the mix” for a good number of the breakups: 79% of respondents said they were using social media sites like Facebook, Twitter and Instagram during their relationships, and 36% had met their ex online, including dating sites. Now the key figures: 54% said they felt that social media played a role in the breakup, with 34% saying their ex met someone new on social media, and 17% complaining their ex ignored them in favor of social media. - The Social Graf, MediaPost

I told you it was scary. Well, it gets worse.

You may remember that last March I wrote a post called Sex and Love and Social Media. In that post I looked at the annual "Love and Lust" survey from Havas and found the following:

A whopping 50% of all ages polled know someone whose romantic relationship started online. Unfortunately, 25% also indicated that they know someone whose offline relationship ended because of their actions online. Even more unfortunate, a little more than two-thirds (that's more than 66%) believe the Internet has made it easier for people to cheat on their partners.

To make matters even worse, according to Divorce Online, one third of all divorce filings as far back as 2011 contained the word "Facebook." And, more than 80 percent of U.S. divorce attorneys say social networking in divorce proceedings is on the rise, according to the American Academy of Matrimonial Lawyers.

So, to all of the happy couples out there, I've got just the Valentine's Day gift suggestion for you. Tell your significant other that you are closing down your Facebook account. Tell them that you've tweeted your last tweet and snapped your last Instagram photo. In short, tell them that you've sworn off social media for good.

Why don't you leave social media to us single people? You can thank me later.


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Social media has changed the way that many of us learn, purchase, interact and explore the world around us. And, things are just getting started. Social, Social is a place to discuss social media with people from all walks of life. No experts allowed.

About the Author

Rob works as a digital marketing & public relations consultant to agencies, brands, and individuals. He has 20 years of marketing experience. He also currently serves in a volunteer capacity as director of pr/communications for TEDxDirigo. From 2005-2011, Rob served as director of social media & agency communications at The VIA Agency (Portland). Prior to VIA, Rob worked with several PR & advertising agencies in London & Boston. He is a graduate of The University of Vermont (UVM) and a Maine transplant (2002).

Follow Rob on Twitter at @bobbbyg

His real-life interests include art, travel, writing, design, psychology, the beach, & exercise (grudgingly at times).

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