Sunday, March 9, 2014
Social media has changed the way that many of us learn, purchase, interact and explore the world around us. And, things are just getting started. Social, Social is a place to discuss social media with people from all walks of life. No experts allowed.
Rob works as a digital marketing & public relations consultant to agencies, brands, and individuals. He has 20 years of marketing experience. He also currently serves in a volunteer capacity as director of pr/communications for TEDxDirigo. From 2005-2011, Rob served as director of social media & agency communications at The VIA Agency (Portland). Prior to VIA, Rob worked with several PR & advertising agencies in London & Boston. He is a graduate of The University of Vermont (UVM) and a Maine transplant (2002).
Follow Rob on Twitter at @bobbbyg
His real-life interests include art, travel, writing, design, psychology, the beach, & exercise (grudgingly at times).
We're now officially into the first full week of 2014. If you're anything like me, you're already having trouble sticking to your New Year's resolution. In fact, I think I broke seven years worth of resolutions just last month. Yes, I write them down. Unfortunately. So, it was in this spirit that I took a hard look at many of articles out there listing some of 2014's best apps to help you to stick to your guns.
Following are some of the best I could find. Covering everything from searching for a new job to learning a new language to losing those extra holiday pounds. If you see something here you like, or if you think I've left out a great app, I'd love to get your feedback. You can leave it in the comments section here, or you can find me on Twitter at @bobbbyg.
Happy New Year!
To ring in the new year, Snapchat experienced a large data breach. On Tuesday night, a hacker published a database reportedly containing 4.6 million Snapchat user names and phone numbers. SnapchatDB, an unofficial site run by an anonymous individual or group, allows open access to files that show details of the app's users alongside their location.
Ugh. Happy New Year.
The hacker first posted the database on Reddit and on a website called SnapchatDB.info. The site has now been taken down, but not before the data spread like wildfire on the Internet. Usernames were shown unedited. SnapchatDB stated, "people tend to use the same username around the web." Those who download the information, it said, can try to "find phone number information associated with Facebook and Twitter accounts, or simply to figure out the phone numbers of people you wish to get in touch with." A Wall Street Journal reporter confirmed that the database was real after spotting his own account information.
SnapchatDB reportedly gained access to the Snapchat data through a vulnerability disclosed by a group of security researchers last week. In a report posted on Christmas Day, Australia-based Gibson Security explained how the app's Android and iOS API could be hacked to expose user information.
Are you female and single? This one is for you.
Last month, The New York Times wrote an article about the new woman-designed app, Lulu, describing it as a sorority-like girls’ club started by founders Alison Schwartz and Alexandra Chong. On Lulu, women can rate men (without their knowledge) in categories — ex-boyfriend, crush, together, hooked-up, friend or relative — with a multiple-choice quiz. The app is for women only and connects to their Facebook network by using a woman’s log-in to look into the profiles who have identified as male. There, you can see each individual’s basics, including a profile picture, the network he belongs to, and his relationship status. Talk about controversial!
For many high school seniors and their families this time of year is part of the waiting game that surrounds the college admissions process. Applications have been submitted and only time will tell where you've been accepted. Or, maybe you've been granted early admission to the college of your choice. If so, congratulations! And, you should still keep reading. You're not walking those hallowed halls quite yet.
For years now, social media has played an important role in the college admissions process. Prospectives students have relied heavily on colleges' social media profiles to help them form their impressions of the schools. These profiles have played a critical role in shaping prospective students decisions on which schools they will apply to and ultimately attend. The vast majority of colleges and universities are now well aware of the importance of their social media profiles in the admissions process. They have invested appropriately in order to create content and promote engagement that will positively impact prospective students in their decision-making process.
The real news is that now college admissions officers are using social media to look back at prospective students. In this segment of Tech Trends, I talk with Erin Ovalle of WMTW 8 ABC about how social media impacts the college admissions process from the standpoint of college admissions officers and their evaluation of prospective students' social media and online profiles.
So, when you woke up on Christmas morning, what had Santa left for you under the tree? I was curious to find out what types of gifts my fellow social media addicts had received. So, I did a little research to find out what the most popular gifts were this year. Enquiring minds want to know, right? There were no big surprises. For me anyway. But, it was still fun to see what social media fans everywhere were likely to have found in their stockings or under the tree.
It came as no surprise to find out that gift cards and cold, hard cash were the two most popular gifts for social media fans everywhere. I was very fortunate to receive the gift of dollars, but no gift cards! However, it's not too late. Anyone who would like to give me a gift card/certificate should visit the good people at ASOS, Seawall, or Barneys—just to give you a wide pricing range to work with. Disregarding my selfish personal preferences, Starbucks, iTunes, and Target were the most widely requested gift cards – even more so than Visa and American Express which can be used for a variety of different types of purchases (including Starbucks, iTunes, and Target). - viralblog.com
Following close behind at #3, social media addicts craved the iPhone 5s. No surprises here. What self-respecting social media junky wouldn't want the latest in smartphone technology? I'm willing to bet that there were also quite a few of you out there who's Christmas wish would have been satisfied with a new iPad Air or iPad mini with Retina display. Am I wrong?
For some reason, to my complete disbelief, Nike and Ugg were the two most requested apparel brands and Justin Beiber, "Believe" were the most sought after tickets in the social media universe. I'm sure there are a bunch of readers out there who will have my head for not understanding why these gifts were so popular. But, I just don't. So, there. Call me old.