Tuesday, March 11, 2014
Social media has changed the way that many of us learn, purchase, interact and explore the world around us. And, things are just getting started. Social, Social is a place to discuss social media with people from all walks of life. No experts allowed.
Rob works as a digital marketing & public relations consultant to agencies, brands, and individuals. He has 20 years of marketing experience. He also currently serves in a volunteer capacity as director of pr/communications for TEDxDirigo. From 2005-2011, Rob served as director of social media & agency communications at The VIA Agency (Portland). Prior to VIA, Rob worked with several PR & advertising agencies in London & Boston. He is a graduate of The University of Vermont (UVM) and a Maine transplant (2002).
Follow Rob on Twitter at @bobbbyg
His real-life interests include art, travel, writing, design, psychology, the beach, & exercise (grudgingly at times).
As Valentine's Day approaches you might be wondering what role social media plays in your relationship. Or, if you're like me, what role it might play in why you don't have one. In any case, a survey conducted by Pew Internet takes an in-depth look at how social media, cell phones and the Internet both negatively and positively influence the life of many American couples.
The survey covers all sorts of territory. The results are very insightful and you should definitely check them out. However, I'm just going to cut to the chase here. What was the most exciting finding? People are sending more naked selfies. And, just plain old raunchy text messages too. But, honestly, who cares about those? How boring.
Pew conducted the survey, titled “Couples, the Internet, and Social Media,” of 2,252 U.S. adults and found that 9% of cell phone owners have sent a sext of themselves to someone else, up from 6% in 2012. And, that doesn't even include all the people who are too embarrassed to admit that they are madly sexting all the time.
At the same time, 20% of cell phone owners reported to have received a sext from someone they know, up from 15% in 2012.
The Olympic Games! Valentine's Day! Facebook is dying! There has been all sorts of stuff going on in the world of social media recently. Therefore, there's been no shortage of great articles being written on all sorts of thrilling topics. My challenge was narrowing it down to just a few which I thought were both important and interesting.
With everything going on in Sochi, I could have devoted this entire post to all things Olympic Games. However, I thought that might be boring. No one likes boring. So, instead you also get to read about naked people and eating disorders. That should hold your attention.
As always, I love getting feedback. If you have suggestions regarding topics, interview subjects or just what you've liked or disliked, please leave them here in the comments section or get me directly on Twitter at @bobbbyg.
Now I'll leave you with the real news from the real journalists ...
It turns out the kiss of death for marriages might be more like a poke. In a recent survey of 1,953 Brits, conducted by www.VoucherCodesPro.co.uk, it was found that social media contributes to the death of most romantic relationships today. Yes, you heard that right. All of you seemingly happy couples out there should put down your smart phones and back away from your laptops immediately. This is truly frightening stuff. And, right before Valentine's Day too! So unfair.
The survey was given to individuals who had ended a serious relationship or marriage in the last two years — meaning they were the “dumper,” not the “dumpee.” 24% of the respondents had been married, 41% had been living together, and 35% had been living separately before parting ways. So, we've got all sorts of variety to work with here. Something for everybody. Pay attention.
Social media was certainly “in the mix” for a good number of the breakups: 79% of respondents said they were using social media sites like Facebook, Twitter and Instagram during their relationships, and 36% had met their ex online, including dating sites. Now the key figures: 54% said they felt that social media played a role in the breakup, with 34% saying their ex met someone new on social media, and 17% complaining their ex ignored them in favor of social media. - The Social Graf, MediaPost
I told you it was scary. Well, it gets worse.
So, the big social media news this week was that Facebook celebrated its tenth birthday. Actually, this is only news if you somehow missed all of those personalized "Happy Birthday Facebook" movies that everyone has been posting everywhere. Much more exciting was the news that the social network preempted all of the expected “Facebook is dying” birthday wishes by launching Paper. Paper is the latest smartphone app from the big blue social network. And, although Facebook has a somewhat hit-or-miss history when it comes to apps, I definitely think Paper is a hit.
Paper is a mobile version of Facebook’s News Feed, but it also brings the user much more. The app for the iPhone can also be used for reading news from a variety of sources. Of course, you can instant message, like and comment on posts, and do just about everything else you can do from the current Facebook app — except that you are provided with a greatly improved user experience. Some even speculate Paper could become the new mobile face of Facebook. It’s a complete reinvention, once again, of the Facebook feed. And, this time it's a huge improvement.
Part Flipboard, part social network, Paper is laid out like a magazine. And, there are lots of interesting sections for users to turn to. The first section includes posts from users' friends and the pages they follow. Users can then customize the Paper app to add sections that interest them. Currents sections include; Top Headlines, Pop Life, Sports, Tech, Creators, Ideas, and even Pride, a section about LGBT topics.
The app for the iPhone is part of what Facebook says is its big push to deliver "the best personalized newspaper in the world." Honestly, I think it's the entire Facebook experience re-imagined for mobile.
Kathryn Hawkins is a partner at Eucalypt Media, a content marketing agency based in Scarborough, Maine that works with business and nonprofit clients throughout the United States and internationally, assisting them with marketing strategy, content development, public relations outreach assistance, and numerous other professional services. With a background as a journalist and editor for publications such as CBS’ BNET.com, she helps clients develop successful strategies to build their brands and captivate audiences, both online and offline.
Counting Crows, content marketing and on being an introvert
What was your first experience with social media?