Thursday, December 5, 2013
Social media has changed the way that many of us learn, purchase, interact and explore the world around us. And, things are just getting started. Social, Social is a place to discuss social media with people from all walks of life. No experts allowed.
Rob works as a digital marketing & public relations consultant to agencies, brands, and individuals. He has 20 years of marketing experience. He also currently serves in a volunteer capacity as director of pr/communications for TEDxDirigo. From 2005-2011, Rob served as director of social media & agency communications at The VIA Agency (Portland). Prior to VIA, Rob worked with several PR & advertising agencies in London & Boston. He is a graduate of The University of Vermont (UVM) and a Maine transplant (2002).
Follow Rob on Twitter at @bobbbyg
His real-life interests include art, travel, writing, design, psychology, the beach, & exercise (grudgingly at times).
Most of you are aware of the important role that social media plays in the job search. I covered this last month in a post that you can find here. A recent article in The New York Times, "They Loved Your G.P.A. Then They Saw Your Tweets.," got me thinking about the role social media plays in the college admissions process. For years now, prospective students have been researching colleges and universities via their social media accounts and online presences. What many prospective students do not know is, while you're looking at them, they're looking right back at you.
Be afraid. Be very afraid.
Results from Kaplan Test Prep’s 2012 survey of college admissions officers show that schools are increasingly discovering information on Facebook and Google that negatively impact applicants’ acceptance chances. These findings should certainly be sobering for high school students and their parents. For instance, 27% of admissions officers surveyed said they Google prospective students. 26% said they look up applicants on Facebook. 35% said that when checking up on a student's online presence, they found something that negatively impacted an applicant's chances of getting in, nearly tripling from 12% previous year.
So, as you can see, it's imperative that college applicants take a hard look at their social media and online profiles. Jeez, it's a good thing social media didn't exist when I was in high school or I'm quite sure I would be without a college degree today.
A graphical representation of one person’s network neighborhood on Facebook.
If you thought those creepy, personally tailored Facebook ads were terrifying, get a load of this. A new research study — jointly written by Lars Backstrom of Facebook and Jon Kleinberg of Cornell University, “Romantic Partnerships and the Dispersion of Social Ties: A Network Analysis of Relationship Status on Facebook,” found that the shape of a person’s social network can identify one’s spouse or romantic partner — and even if a relationship is headed to splitsville.
Is there anything that Facebook doesn't know? Now this too? I don't even want to think about what's next. I feel like they can see me naked.
Released on October 28, the original purpose of the study was to determine how Facebook could perfect the accuracy of its content ads. In the process of analyzing a random set of 1.3 million users (all of whom were either married or in a relationship), the researchers realized that they could pick out a person’s spouse with a better than one-in-two chance, and a girlfriend or boyfriend with a one-in-three-chance; they could also predict, most disturbingly, whether there would be a breakup within two months.
A blend of indie and folk, Pete Miller's songs explore the unmasking of human tendencies. His lyrically clever offerings delve into the raw nature of humans: exposing, proposing, desiring, and accepting. Miller's determined approach and desire to transcend traditional music boundaries have established him as a prominent, emerging local musician.
Napster, guilt trips, and xoxobubbles
As with most of my interviews, what you'll read here is a greatly condensed version of our conversation.
What was your first experience with social media?
First let me start by stating that this post should more accurately titled, Tweets of the Day. I found them all yesterday, on Halloween, as there were so many hilarious tweets to choose from. Plus, I had a really emotional day due to all the Halloween candy-induced sugar highs and lows. So, I took the easy way out. Sue me.
Halloween has become a huge holiday. Enormous. And, it seems like it's equally as huge for adults today as it always has been for children. Thus, there was no shortage of snarky, off-color, adult-themed tweets flying around out there. I've kept the content here PG-13, primarily so I can remain employed as a blogger. There was also plenty of good content to work with, so it wasn't hard. Halloween clearly brings out the funny in people.
You may have noticed that I've scaled back my Tweets of the Week efforts to about once a month. It was getting stale and we can't have that. What I'd still really like is to hear from you. Tell me about what tweets you like and why. Send them to me on Twitter at @bobbbyg and I'll consider them for the next Tweets of the Week.
Here we go again ... tweet, tweet.
Cassidy Keene of Rockland decked out as Big Bird for Halloween festivities last weekend.
Halloween is a big holiday. Huge. It's now right up there with Thanksgiving and Christmas as far as participation. The costume business is booming. Everyone wants to be an original. Or, at least to be in-style or on-trend. Now, we've thrown social media into the mix. The result? It appears that dressing up for Halloween has hit a certain Internet-influenced turning point this year.
Costumes are claimed on Twitter, posted on Instagram, pinned on Pinterest, and liked on Facebook. An original idea is able to be shared immediately with thousands. How are we supposed to keep up with that?
According to a recent article in USA TODAY: