Saturday, May 18, 2013
"In my heart of hearts, I just felt that everybody was starting to talk about this talking bear," said Nikki Rocco, head of distribution for Universal. "And the marketing campaign did a great job of telling people how fabulous this picture is for an R-rated audience."
A novel program intended to raise money for financially strapped New England dairy farmers and educate consumers about the benefits of local farms isn't delivering as much help as organizers would like because it had to pay more than $60,000 in taxes.
Hoping to reverse a decade of decline in attendance, they turn to everything from opera to boxing to fill seats.
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