A Winslow High School graduate who wants Super Bowl viewers to buy locally laid eggs is awaiting word about whether her message will air as a commercial during the big game on Feb. 2.
Lucie Amundsen’s pasture-raised egg business, Locally Laid, located in Wrenshall, Minn., is one of four businesses that made the finals of a competition for airtime during one of television’s biggest events.
Additional Photos
Sunday marked the end of public voting on the website of the sponsoring company, Intuit, maker of the accounting software QuickBooks.
Amundsen and her husband, Jason Amundsen, don’t yet know whether their business has beaten the other three finalists – Barley Labs, a North Carolina company that sells dog biscuits made from a local brewery’s recycled barley; Dairy Poop, an Idaho company that sells processed cow manure as a fertilizer; and GoldieBlox, a California firm that sells princess-themed building kits to encourage engineering skills among girls.
The Amundsens’ company sells eggs from local, pasture-raised chickens that have access to grass, bugs and exercise.
Since they founded the company earlier this year, they have called attention to studies showing eggs from pasture-raised chickens are tastier and more nutritious than eggs from chickens that live in confinement.
Amundsen, born Lucie Belanger, still has ties to Winslow, home of her parents, retired building contractors John and Denise Belanger.
Although the voting has ended, Amundsen said, Intuit might not notify the winning company until the week of the Super Bowl. The TV spot will be created with the help of RPA, a Santa Monica, Calif., ad agency that includes Honda among its clients.
When Locally Laid made the cut as a finalist from a contestant pool of more than 15,000 small businesses, a large entourage of Intuit executives and a camera crew surprised the Amundsens at their farm earlier this year to notify them of their final-four status.
She said she suspects the company will make an event out of announcing the winner, too.
“They really love to surprise their winners,” she said.
Matt Hongoltz-Hetling can be contacted at 861-9287 or at:
mhhetling@centralmaine.com
Twitter: @hh_matt
Copy the Story LinkSend questions/comments to the editors.
Success. Please wait for the page to reload. If the page does not reload within 5 seconds, please refresh the page.
Enter your email and password to access comments.
Hi, to comment on stories you must . This profile is in addition to your subscription and website login.
Already have a commenting profile? .
Invalid username/password.
Please check your email to confirm and complete your registration.
Only subscribers are eligible to post comments. Please subscribe or login first for digital access. Here’s why.
Use the form below to reset your password. When you've submitted your account email, we will send an email with a reset code.