December 8, 2013

Maine native awaits news on Super Bowl ad

Winslow High School graduate Lucie Amundsen’s Locally Laid egg business is a finalist in the competition for air time during the big game.

By Matt Hongoltz-Hetling
Staff Writer

A Winslow High School graduate who wants Super Bowl viewers to buy locally laid eggs is awaiting word about whether her message will air as a commercial during the big game on Feb. 2.

click image to enlarge

Former Winslow resident Lucie Amundsen, co-owner of Locally Laid egg farm, says her pasture-raised chickens benefit from having access to exercise, sunshine, grass and bugs, leading to better tasting and more nutritious eggs.

Contributed photo

Lucie Amundsen’s pasture-raised egg business, Locally Laid, located in Wrenshall, Minn., is one of four businesses that made the finals of a competition for airtime during one of television’s biggest events.

Sunday marked the end of public voting on the website of the sponsoring company, Intuit, maker of the accounting software QuickBooks.

Amundsen and her husband, Jason Amundsen, don’t yet know whether their business has beaten the other three finalists – Barley Labs, a North Carolina company that sells dog biscuits made from a local brewery’s recycled barley; Dairy Poop, an Idaho company that sells processed cow manure as a fertilizer; and GoldieBlox, a California firm that sells princess-themed building kits to encourage engineering skills among girls.

The Amundsens’ company sells eggs from local, pasture-raised chickens that have access to grass, bugs and exercise.

Since they founded the company earlier this year, they have called attention to studies showing eggs from pasture-raised chickens are tastier and more nutritious than eggs from chickens that live in confinement.

Amundsen, born Lucie Belanger, still has ties to Winslow, home of her parents, retired building contractors John and Denise Belanger.

Although the voting has ended, Amundsen said, Intuit might not notify the winning company until the week of the Super Bowl. The TV spot will be created with the help of RPA, a Santa Monica, Calif., ad agency that includes Honda among its clients.

When Locally Laid made the cut as a finalist from a contestant pool of more than 15,000 small businesses, a large entourage of Intuit executives and a camera crew surprised the Amundsens at their farm earlier this year to notify them of their final-four status.

She said she suspects the company will make an event out of announcing the winner, too.

“They really love to surprise their winners,” she said.

Matt Hongoltz-Hetling can be contacted at 861-9287 or at:

Twitter: @hh_matt

Were you interviewed for this story? If so, please fill out our accuracy form

Send question/comment to the editors

Further Discussion

Here at we value our readers and are committed to growing our community by encouraging you to add to the discussion. To ensure conscientious dialogue we have implemented a strict no-bullying policy. To participate, you must follow our Terms of Use.

Questions about the article? Add them below and we’ll try to answer them or do a follow-up post as soon as we can. Technical problems? Email them to us with an exact description of the problem. Make sure to include:
  • Type of computer or mobile device your are using
  • Exact operating system and browser you are viewing the site on (TIP: You can easily determine your operating system here.)