September 19, 2013

Software update may overshadow new iPhones

Analysts are waiting to see whether Apple’s iOS 7 drives or dampens sales of the newest phones.

Los Angeles Times

SAN FRANCISCO — While Apple’s new iPhones have hogged the spotlight in recent days, a seemingly more mundane software update may be far more crucial to the tech giant.

click image to enlarge

The new iPhone 5c and 5s come with the iOS 7 software, but it’s available for free for many other Apple devices.

The Associated Press

On Wednesday, Apple Inc. released a radically redesigned iOS 7 mobile operating system that Apple Chief Executive Tim Cook described as the biggest change to the iPhone since the device’s introduction in 2007.

Indeed, some analysts say the iOS 7 represents a bigger departure for users and developers in terms of the experience than the new iPhone 5s and iPhone 5c that go on sale Friday.

The question now is whether iOS 7 will reinvigorate the gadget that launched the smartphone revolution – but has seen growth slow this year – or will frustrate users and developers as they try to learn the software’s interface.

“I think people aren’t anticipating how big of a deal the new iOS 7 will be,” said Carl Howe, a Yankee Group analyst. “The software is very different than where they’ve been. And the thing that is going to blow people’s mind is that it’s going to make it feel like they’re getting a new phone.”

For that reason, some analysts have even speculated that iOS 7 could dampen new iPhone sales this weekend. Will people put off an iPhone purchase because the software makes it feel like they just got a new phone for free?

Analysts will be watching closely for reactions. The software will be available as a free download for most Apple mobile devices: the iPhone 4 or later; the iPad 2 or later; the iPad Mini; and the fifth-generation iPod Touch.

The iOS 7 arrives almost a year after Cook announced a management overhaul that pushed out Scott Forstall, who was in charge of iOS for years.

The development of iOS 7 was overseen by his replacement, Craig Federighi, Apple’s senior vice president of software engineering. The interface of the new software was created by a team led by Jonathan Ive, Apple’s senior vice president of design, who saw his role expand last year to include software as well as hardware designs.

“We’re going to witness an event almost unprecedented in our history when overnight virtually hundreds of millions of people download iOS 7 and begin a fantastic new experience with their new devices,” Federighi said last week during Apple’s iPhone media event.

The new iOS ditches some familiar elements, such as designs meant to mimic real-world equivalents, like bookshelves with wood grain. These were intended to create a feeling of familiarity when Apple was introducing a revolutionary device.

On iOS 7, the home screen has a more three-dimensional look, with the applications appearing to float far above the background wallpaper image.

The apps have what is described as a “flatter look,” losing some of the fake lighting effects that made them appear to be rounded.

Apple has also added new swipe gestures to allow quicker access to control settings.

There is a translucent look that lets a user see through different apps that might be running simultaneously.

Apps will automatically update as new versions become available. And iOS 7 also includes iTunes Radio, Apple’s new streaming music service.

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