April 25, 2013

Twinkies ovens will fire up in four plants, refilling shelves

Four former Hostess snack cake bakeries – in Illinois, Kansas, Georgia and Indiana – are scheduled to re-open within eight to 10 weeks.

Diane Stafford / The Kansas City Star

Junk food junkie alert: Look for Twinkies on store shelves in July.

click image to enlarge

Twinkies will return to store shelves in July. Four former Hostess snack cake bakeries around the country are scheduled to re-open within eight to 10 weeks.

File photo / The Associated Press

Four former Hostess snack cake bakeries around the country are scheduled to re-open within eight to 10 weeks.

“Hooray!” said Kent Heermann, president of the Regional Development Association of East Central Kansas, which includes Emporia, Kan., where one of the plants is located.

An investment group, which bought assets and rights to several products after Hostess Brands Inc. liquidated last year, confirmed this week that bakeries in Emporia; Columbus, Ga.; Schiller Park, Ill.; and Indianapolis will begin hiring soon.

The investor partnership of Metropoulos & Co. and Apollo Global Management LLC paid $410 million for the bakeries and rights and to make Twinkies, Ding Dongs, Ho Hos, Donettes, Zingers, Suzy Qs, Mini Muffins and Hostess Cup Cakes. The sale was supervised by a bankruptcy court after Hostess Brands Inc. filed for liquidation.

Lead investor C. Dean Metropoulos told The Wall Street Journal that the partnership intends to pour $60 million more in capital investments into four, perhaps five, plants and hire 1,500 workers to staff them.

The four plants, possibly plus one more in Los Angeles, were among 11 former Hostess bakeries acquired by Metropoulos and Apollo. The investors believe the re-opened plants can be run more efficiently and turn out as much product as the previous 11.

About 500 people lost their jobs at the Emporia bakery when Hostess Brands Inc. shut down the plant in bankruptcy last year. The new owners, doing business as a new company, Hostess Brands LLC, said Thursday that the plant will hire 250 initially and about 50 more as work progresses.

A small group of Emporia bakery employees is expected to begin work May 15.

“The city is delighted,” said Emporia Mayor Bobbi Mlynar, who said that “making the best snack cakes in the world is something that Emporia-area workers know how to do well and are eager to resume doing.”

Re-opening will boost the Emporia economy, but there will be only half the number of previous jobs and the plant’s new owner has said it won’t use union labor.

But Michael Cramer, an executive involved in the new Hostess Brands LCC operations, said the new jobs will pay “competitive wages and benefits, and I’m sure people will be pleased.”

Employees who previously worked for Hostess under union contracts may apply for the new non-union jobs, he and another job recruiter confirmed.

“Experience helps,” Cramer said. “We want people who are excited about working there and are energized about it.”

Previously, about 15,000 of the 18,000 former Hostess plant workers around the country were represented by the Bakery, Confectionery, Tobacco Workers & Grain Millers International Union or by the Teamsters.

Cramer said the Emporia plant will begin making the products it previously made. Over time, it may add more brands as it assumes production of items previously made at some of the plants that won’t be reopened.

Hostess Brands Inc., formerly Interstate Bakeries Corp., had its headquarters in Kansas City for decades before it moved some executive functions to the Dallas area after emerging from its first bankruptcy reorganization in 2009.

The company had been financially troubled for years. It filed its second bankruptcy petition in January 2012, blaming union contract disputes.

The bakery union walked out in November after the former Hostess owners sought cuts in wages, insurance and pension benefits after union members already had agreed to a series of concessions.

(Continued on page 2)

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