ADVERTISEMENT

August 20, 2013

LinkedIn adding features to attract younger users

San Jose Mercury News

Hoping to attract younger users, career-oriented social network LinkedIn announced Monday that it's adding a feature for universities to promote themselves and will allow students as young as 14 to open accounts.

"This is a way we can engage kids in their future," said LinkedIn product manager Christina Allen.

LinkedIn has been aimed at an audience of professionals and college students aged 18 or older, Allen said, but 14 "is really about when kids these days are starting to think about colleges."

The network's new "university pages," which resemble the "company pages" that many employers maintain on the site, are designed to let users follow news from different schools, find information and ask questions of faculty or students.

They include tools for sorting LinkedIn's membership data to researching things like the kind of jobs a particular school's graduates have landed, or where employees of a particular company earned their degrees.

LinkedIn says its users include 30 million college students and recent graduates.





Further Discussion

Here at PressHerald.com we value our readers and are committed to growing our community by encouraging you to add to the discussion. To ensure conscientious dialogue we have implemented a strict no-bullying policy. To participate, you must follow our Terms of Use.

Questions about the article? Add them below and we’ll try to answer them or do a follow-up post as soon as we can. Technical problems? Email them to us with an exact description of the problem. Make sure to include:
  • Type of computer or mobile device your are using
  • Exact operating system and browser you are viewing the site on (TIP: You can easily determine your operating system here.)


  • Back to Business

News
Sports
Politics
Opinion
Life & Culture
People

© 2014 The Portland Press Herald - All Rights Reserved.
MaineToday Media
One City Center, 5th floor, Portland, ME 04101-5009
(207) 791-6650
contact@pressherald.com