March 19, 2011

New app brings newspaper to iPad owners

The Portland Press Herald/Maine Sunday Telegram adds the free application to its mobile lineup.

From staff reports

The Portland Press Herald/Maine Sunday Telegram on Friday became the first daily newspaper in the state to launch a dedicated application to access its content on an Apple iPad.

click image to enlarge

Friday’s Portland Press Herald, seen on the new iPad app with the newsroom at One City Center in the background.

Staff photo

The iPad app is available for free and comes on the heels of MaineToday Media's recently released dedicated application for mobile devices that use Google's Android operating system.

The company has had a dedicated iPhone app for several months and also produces a generic mobile version of its website.

The new iPad app enables users to download a digital, interactive edition of each day's newspaper. Readers can see stories the same way the stories appear in print while easily zooming in, flipping through pages and saving archives of the newspaper with a simple touch of their iPad screen. The archived content is available even when the iPad is not connected to the Internet.

"We're proud to be the first newspaper in the state with our own iPad app because it's indicative of our mission," said MaineToday Media Vice President and Executive Editor Scott Wasser. "We've considered ourselves a media company from Day One, and our new iPad app is indicative of our commitment to deliver content to our readers the way they want to consume it."

To download the app, iPad users need an iTunes account.

The application can be found by tapping on the iPad's "App Store" icon, then typing "The Portland Press Herald" into the search bar on the upper-right of the screen.

Once you find the app, tap "Install," and, if prompted, enter your iTunes username and password.

The Android app can be found by tapping the "Market" icon. Next, tap the magnifying glass and search for "The Portland Press Herald."

Find the app and tap the "Free" icon, followed by the "OK" icon.

The application will install, and can be found on the Android applications list.


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