August 23, 2013

Yahoo's Web traffic tops Google's

The Washington Post

There's some good news for Yahoo chief executive Marissa Mayer: Yahoo topped Google in Web traffic for the first time since May 2011.

Research firm comScore reported Yahoo logged 196.6 million unique visitors in July, compared with its rival's 192.3 million.

The bump in traffic should be encouraging news for Mayer, a Google alum who has focused on overhauling Yahoo's image in the year since she took the helm at the technology giant. When Mayer started at Yahoo last July, the company trailed Google by 5 million page views and was fighting public perception that it would never catch up.

Yahoo slowly narrowed the gap with Google this year as Mayer focused on overhauling the company's Web properties, such as its email service and the photo-sharing site Flickr. The numbers are particularly impressive because they do not include the firm's acquisition of blogging site Tumblr.


Were you interviewed for this story? If so, please fill out our accuracy form

Send question/comment to the editors

Further Discussion

Here at we value our readers and are committed to growing our community by encouraging you to add to the discussion. To ensure conscientious dialogue we have implemented a strict no-bullying policy. To participate, you must follow our Terms of Use.

Questions about the article? Add them below and we’ll try to answer them or do a follow-up post as soon as we can. Technical problems? Email them to us with an exact description of the problem. Make sure to include:
  • Type of computer or mobile device your are using
  • Exact operating system and browser you are viewing the site on (TIP: You can easily determine your operating system here.)