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Wednesday July 23, 2014



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    Jeremy Litchfield, 34
    CEO/Founder
    Atayne

    Jeremy Litchfield founded
    Atayne LLC, which makes highperformance
    outdoor and athletic
    apparel, exactly five years ago.

    After finishing an 8-mile run in
    Washington, D.C., one hot day, he
    was disturbed to see his legs and
    shorts incarnadined by red dye from
    his shirt.

    The next day, Litchfield left his job
    at a marketing firm and launched
    Atayne, whose gear “is safe for
    people and for the planet†and all
    made from 100 percent recycled
    materials – recycled polyester,
    recycled cotton, activated carbon,
    and Chitosan.

    Here’s one example of Atayne’s
    positive effects on the environment:
    “Over the last four years, Atayne’s
    products have helped to prevent
    over 150,000 plastic bottles from
    going into landfills,†notes Link
    Stevens, who nominated Litchfield
    for his Forty Under 40 award from
    MaineToday Media.

    It’s also notable that, as Stevens
    points out, all Atayne products “are
    third-party verified to ensure that
    they are free of chemicals known to
    be harmful to human health†and
    “all of Atayne’s manufacturing is
    done, fiber to finish, in the USA.â€Â

    Litchfield, a 35-year-old Bowdoin
    graduate and longtime committed
    environmentalist, runs Atayne from
    his home in Brunswick.

    “Jeremy has quickly become
    recognized as a thought leader in
    the apparel and textile industry
    and beyond,†Stevens notes. “In
    2011, he gave the keynote address
    at Techtextil NA, the largest
    technical textile show in North
    America. In 2008, he presented
    on how to ‘green’ your business or
    employer at the national Net Impact
    conference for MBA students –
    and wrote a somewhat irreverent
    column for Washington Business
    Journal on what it really means to
    be an environmentally responsible
    business.â€Â

    An athlete who qualified for the
    Boston Marathon by running a
    3:10, Litchfield promotes positive
    social change in his personal life as
    well – he founded the Maine Trash
    Runners, who pick up litter on the
    roads and trails.


    > Return to the Forty under 40 index



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