> Return to the Forty under 40 index
Ry Russell, 22
Managing Partner/Co-Founder
VR Marketing Consultants, LLC
The Saco Drive-In is the place to be on Friday and Saturday nights in Saco, in large part because of the efforts of Forty Under 40 Award winner Ry Russell, 22, who revitalized and rebranded the theater to appeal to a younger audience.
What once was a fading memory for many older Mainers is now a popular venue again, this time for a younger generation who can enjoy the movies with family and friends in a more social setting than regular theaters.
In less than six months after taking over, Ry doubled the profits for the theater and boosted its fan base on Facebook from 3,000 to nearly 10,000, according to his partner Sean Violette at VR Marketing Consultants.
âÂÂWeâÂÂre doing phenomenal,â says Ry, who credits much of his success at the theater and his other business ventures to âÂÂhonest-to-goodnessâ care about his customers and the product.
âÂÂI love my clients, and I love my customers at the theater, and they all know that. My business doesnâÂÂt exist without them, and if they are going to take care of me, I am going to make sure they receive the highest of quality. If I cannot make something happen, I do not give them the runaround. I tell them the truth, and they trust me.âÂÂ
In addition to this young MainerâÂÂs contributions to business, heâÂÂs also recognized as a social media expert, and heâÂÂs working with the Pine Tree Society to raise awareness and funds for the organization. He also helped market the charity fashion show for Partners for World Health, a nonprofit that collects and redistributes otherwise discarded medical supplies around the globe.
RyâÂÂs parents recognized their sonâÂÂs generosity and talent from an early age when, in the sixth grade after winning a $25 certificate for selling the most tickets to a school benefit, he traded it for $100 worth of stuffed animals, which he donated to the Barbara Bush ChildrenâÂÂs Hospital.
> Return to the Forty under 40 index