Wednesday, April 23, 2014
The Associated Press
LOS ANGELES — Tony Stark did more than save the world in "Iron Man 3." He helped deliver a record summer in theaters and carry Hollywood to a new high for all of 2013.
This film publicity image released by Disney-Marvel Studios shows Robert Downey Jr. as Tony Stark/Iron Man and Gwyneth Paltrow as Pepper Potts with in a scene from "Iron Man 3." Hollywood is expected to have a banner year as box office totals are projected to peak at just under $11 billion, bringing in more multiplex revenue in 2013 than ever before.
AP Photo/Disney, Marvel Studios
With two days left, U.S. and Canadian cinemas are certain to pass last year's record $10.8 billion in ticket sales by about 1 percent, researcher Rentrak Corp. said Sunday in a statement. Studios spaced out their biggest films to avoid head- to-head competition, and produced more releases with domestic revenue of $200 million-plus, often with exhibitors charging extra for larger screens, plush seats and better sound.
"To get people to come out and spend the extra money, the movie has to be over the top," said Martin Pyykkonen, an analyst with Wedge Partners in Greenwood Village, Colorado. "That's one reason studios have become so good, and so focused, at producing bigger blockbuster movies."
Walt Disney Co.'s "Iron Man 3," topping the U.S. box office with $409 million in sales, underscored Hollywood's success revisiting hits, leading the industry to a second- straight annual record after drops the prior two years. Eight of the top 10 films were sequels or revivals of action, fantasy, animation or sci-fi hits, according to Box Office Mojo. Two of those, "The Hunger Games" and "The Hobbit," return with new episodes in 2014.
"The Hobbit: The Desolation of Smaug," the second of three new films from the work of J.R.R. Tolkien, led U.S. sales for a third-straight weekend, even with fresh competition from Martin Scorsese's "The Wolf of Wall Street." "The Hobbit" has taken in $190.3 million domestically since its Dec. 13 debut and $614.1 million worldwide for Time Warner Inc.'s Warner Bros., the 2013 box-office leader, according to Box Office Mojo.
The year's winners were accompanied by a few duds. "The Lone Ranger" from Disney, lost $160 million to $190 million, according to an August conference call transcript.
Sony Corp.'s film studio stumbled in the summer box-office season that runs from May to early September. Big-budget tentpoles "After Earth," with Will Smith, and "White House Down," with Channing Tatum and Jamie Foxx, failed to connect with audiences.
Studios avoided bloody box-office battles by putting some time between their biggest pictures, Pyykkonen said.
"Iron Man 3," released May 3, racked up 85 percent of its total domestic sales in three weeks. The latest installment in the story of billionaire inventor Tony Stark faced serious competition only by its third weekend, when Viacom Inc.'s Paramount Pictures opened "Star Trek Into Darkness."
With fewer releases bunched together, at least 12 films exceeded $200 million in U.S. ticket sales this year, compared with 11 in 2012 and seven in 2011, according to Box Office Mojo. That helped the industry beat last year's total even though only "Iron Man 3" topped $400 domestically this year, compared with three in the previous 12 months.
The less competitive calendar also allowed some sleeper hits to emerge. "Gravity," the 3-D space adventure featuring Sandra Bullock and George Clooney, opened in early October and generated $254.6 million in domestic revenue for Warner Bros.
"Gravity" was the No. 2 film of the year for the studio, behind "Man of Steel," and helped cement Warner Bros.' industry leading $1.81 billion in domestic sales as of Dec. 26, according to Box Office Mojo.
"The product this year was appealing to a wide range of audiences, and there wasn't a concentration that we sometimes see where the movies cannibalize each other," said Bud Mayo, chairman and chief executive officer of Digital Cinema Destinations Corp., the Westfield, New Jersey-based operator of about 200 Digiplex screens.
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