May 29, 2011

Author Q & A: L.L. keen

Lewiston writer James L. Witherell pens a friendly new biography of Maine legend L.L. Bean and the company that bears his name.

By Tom Atwell
Staff Writer

L.L. Bean -- the man, the boot, the company and the store -- is a Maine legend.

click image to enlarge

click image to enlarge

James L. Witherell of Lewiston


THE BOOK LAUNCH party for "L.L. Bean: The Man and his Company" will be held at 6:30 p.m. June 29 at Freeport Community Library, 10 Library Drive. The library number is 865-3307

James L. Witherell of Lewiston takes a fresh look at Bean in his new biography, "L.L. Bean: The Man and His Company," published by Tilbury House Publishers in Gardiner. The book comes up just before the 100th anniversary of the company, which was founded in 1912.

Although an unauthorized biography, it's a friendly one. Witherell asked for cooperation from Bean officials, which they refused, so he mined material that has been printed about L.L. Bean and conducted many interviews. The result is a lot of intriguing information.

Witherell includes information about Bean growing up in Bethel and Paris, being orphaned and, after a fairly lackluster career, creating the Maine Hunting Shoe at age 40 -- and, subsequently, the L.L. Bean business.

The book is a hefty tome at 555 pages. Witherell wished he could have cut it by 100 pages, but said, "Readers are getting a lot of information for their $20." 

Q: Is this book authorized, and did company officials cooperate with you?

A: No it isn't, and no they didn't. I asked, and the reason why they didn't is that it's just their policy. I expected that. 

Q: So you used published materials and mined other records?

A: Mostly. And I interviewed a lot of people. Of course, the early ones are all dead. But I have joked that if everyone I mention buys a copy of the book, it will do well.

Of course, Bean wrote his autobiography in 1960, and I have a second edition of that, and the company scrapbook printed on the 75th anniversary of the company was a gold mine of information and helped to fill in dates and other information.

I have probably two bookshelves of articles and books about L.L. Bean, including one by Carlene Griffin, who was with the company 70 years and just recently retired in the past couple of years. 

Q: From the part about buying a Thule roof rack at the company employees' store, I can assume you worked for Bean.

A: Briefly, as a seasonal employee for a couple of years, like a lot of people. In the early '90s before Christmas, I worked in packing and then after Christmas in returns and the following season up here in Lewiston with the call center, and then got a job after the holidays down in Portland at the Read Street building putting bicycles together. 

Q: What did you find out that surprised you most?

A: The one thing that really surprised me was when (former company president) Leon Gorman's book ("L.L. Bean: The Making of an American Icon") came out almost five years ago. I was surprised at how honest he was about how he dealt with the problem of trying to keep the company's image and traditions while continuing to grow it, and about his relationship with Bill End before he left the company. Previously, Gorman had been somewhat reticent to go into a lot of detail about that. 

Q: What surprised me was how close to being in trouble the company was before L.L. Bean died.

A: As he got older, it was more of a problem. As he aged, he did a lot less hunting and a lot more fishing, because it was less strenuous, and when he got too old to do even much fishing, he sort of lost interest because he could no longer present himself as the complete outdoor man. 

Q: What do you think is key to the company's success, and do you think they are on good footing now?

(Continued on page 2)

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