July 5, 2012

At L.L. Bean, so much to celebrate

The retail giant throws a four-day bash to mark its 100th birthday.

By Ray Routhier rrouthier@pressherald.com
Staff Writer

Happy birthday, L.L. Bean. Many happy returns, Freeport.

The retail giant is celebrating its 100th anniversary with a four-day-long celebration in the town where it began and has prospered.

The L.L. Bean 100-Year Hometown Celebration blowout began Wednesday and continues through Saturday with dozens of free events and activities, from wagon rides and food samples to free "adventure" clinics and concerts.

The celebration comes to a rousing finish on Saturday with multiple events and a concert at 7:30 p.m. by rock crooner Chris Isaak and his band, followed by a "fireworks spectacular" around 9:30 p.m.

"There is no better way for the company to mark its centennial than to spend it with our customers, employees and the local community where it all began," said Chris McCormick, the company's president and CEO.

There are plenty of chances for people from all over Maine to join the party and find a concert, activity or demonstration during the celebration. Check out the schedule below. For more information, visit: llbean.com/shop/retailStores/100thcelebration.


Horse-Drawn Wagon Rides: 11 a.m. to 4 p.m. Pick-up spots are near Coffee By Design on Main Street and, on Saturday only, in front of the Flagship Store.

Free Engraving: 10 a.m. to 4 p.m. Engraving while you wait with the purchase of an L.L. Bean canteen. Main Street lobby.

Boat & Tote Demo: 10 a.m. to 2 p.m. Watch the company's Boat & Tote bags being made. Hunting and Fishing Store.

Bean Boot Stitching: 10 a.m. to 2 p.m. Representatives from the company's manufacturing facility will show you how Bean boots are sewn together. Hunting and Fishing Store.

Beanland: 10 a.m. to 4 p.m. Visit the Bootmobile for photo ops, interactive games and a climbing wall. Moose Park.

Outdoor Adventure Clinics: 11 a.m. to 3 p.m. Take part in informative clinics throughout the Flagship Store -- today, knot tying; Friday, geocaching; Saturday, water filtration and hydration.

Custom Pictorial Postmark: 1 to 4 p.m. The U.S. Post Office will be on site to hand-cancel your letters and postcards with a custom-designed L.L. Bean Hometown Celebration cancellation stamp. Moose Park.

Food Sampling: 1 to 5 p.m. Home Store.

Outdoor Discovery Schools: 9 a.m. to 5 p.m. Classes starting at $20 in kayaking, archery, sporting clays, fly casting and stand-up paddle boarding. Advance registration (888) 552-3261.

Leave No Trace Traveling Trainers: Hands-on environmental education games and programs for all ages throughout the stores and surrounding area.


Free Outdoor Discovery Schools Activities: 10 a.m. to 4 p.m. Shuttles from Flagship Store to a variety of activities: Archery, sporting clays, fly casting, kayaking, stand-up paddle boarding or canoeing.

Kids Bike Rodeo: Noon to 4 p.m. Bring your bike, or L.L. Bean can provide one for you. Helmets required.

Boston Red Sox: 11 a.m. to 1 p.m. Red Sox games ticket give-away, meet Wally the Green Monster (11 a.m. to noon), view the 2004 and 2007 World Series trophies and meet former Red Sox player Rico Petrocelli. Discovery lobby and patio.

Muddy Bean Boot Ice Cream Giveaway: 11 a.m. to 1 p.m. Sample the Gifford's Ice Cream flavor specially developed to mark L.L. Bean's 100th birthday. Discovery patio.

Freeport Conservation Trust Outing: 11 a.m. to 1 p.m. Explore Sayles Woods and Fields trails. Meet at the Main Street entrance of Flagship Store for directions.

Boy Scouts Camping Demo: 1 to 4 p.m. Local Boy Scouts will set up a campsite to teach outdoor skills and play a variety of camping games.

(Continued on page 2)

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