September 7, 2013

Lowering the barriers to High Holy Days

American Jewish leaders are seeking innovative new ways to encourage participation in services.

By RACHEL ZOLL The Associated Press

NEW YORK - You can search an interactive map to find synagogues that have last-minute seats at services. When you arrive, the temple's board members will greet you at the door. You can confess your sins via text, and your personal reflections can become part of the sermon. No knowledge of Hebrew? No problem. The rabbi will explain the prayers to you.

click image to enlarge

Rabbi Joshua Hearshen blesses children dipping apples into honey Wednesday during the Erev Rosh Hashana, the eve of the Jewish New Year service, at Congregation Rodeph Sholom in St. Petersburg, Fla. Dipping apples into honey is a tradition to bring a sweet new year.

The Associated Press

And if you're more comfortable outside the sanctuary, you can spend part of the holiday meditating or doing yoga instead.

Throughout the High Holy Days, which started Wednesday night, American Jewish leaders have been relentlessly lowering any barriers to participation, hoping fallen away Jews will feel so at home this Rosh Hashana and Yom Kippur that they'll come back for good.

The effort goes beyond the most liberal streams of Judaism. Rabbi Steve Weil, a chief officer of the Orthodox Union, which represents more than 400 American synagogues, will lead what he calls an explanatory service at Congregation Keter Torah in Teaneck, N.J. It's one of several Orthodox synagogues across the country to offer these worship services for the curious and for longstanding members seeking a deeper understanding of the liturgy.

'PORTALS OF ENTRY'

"The goal of our communities is to have tens of portals of entry which enable Jews of all backgrounds to engage their traditions," Weil said. "The advantage you have -- on Rosh Hashana or Yom Kippur, the Days of Awe -- people are willing to spend more time and devote more hours to the prayer experience, so it gives you a certain opportunity that you may not have on a typical Shabbat morning."

Jewish leaders aren't alone in taking steps to attract the unaffiliated. According to a study last year by Pew Forum on Religion & Public Life, the number of Americans with no religious affiliation is on the rise, and most of the unaffiliated aren't actively seeking another religious home. Clergy across faith traditions have responded with new programming and outreach to increase the comfort level for those hesitant to walk in the door. Evangelicals have been at the forefront of the trend, including building high-end coffee bars inside their churches and wearing Hawaiian shirts on the pulpit.

Within American Judaism, the Jewish New Year and the Day of Atonement a week later provide an opportunity like no other, when Jews with little formal connection to their faith are most likely to attend services out of nostalgia, family duty or a tentative desire to reconnect with their faith. Rabbi Shira Stutman, a leader of Sixth & I, a Washington congregation considered one of the most innovative in the country for reaching unaffiliated Jews, said she assumes that 15 percent to 20 percent of people at services aren't Jewish, but are non-Jewish spouses or spiritual seekers. Overall, few attendees will have a deep knowledge of Hebrew, she said.

"When the Jews in the pews had a better understanding of what was going on -- a deeper connection to what we would call 'tribal Judaism' -- there was nowhere else they wanted to be but there," Stutman said. "Now, many of them couldn't articulate why they attend, beyond, 'This is what Jews do."'

American synagogues generally require tickets -- at a fee -- for High Holy Day services. Birthright Israel, the nonprofit that offers young Jews free trips to Israel, has created an online map that guides young people to synagogues that have free or open seats.

MAKING CONNECTIONS

Elsewhere, rabbis have been crowd-sourcing their sermons by posting questions on their Facebook pages and asking congregants to respond. Their posts could then be incorporated into the sermon. "When you hear something relevant or familiar that speaks to you, it's much more likely to feel like this is a place where I belong. This is where I connect," said Adina Frydman, executive director of Synergy, the synagogue program at the UJA-Federation of New York, who has been working on outreach with many congregations in the region.

(Continued on page 2)

Were you interviewed for this story? If so, please fill out our accuracy form

Send question/comment to the editors




Further Discussion

Here at PressHerald.com we value our readers and are committed to growing our community by encouraging you to add to the discussion. To ensure conscientious dialogue we have implemented a strict no-bullying policy. To participate, you must follow our Terms of Use.

Questions about the article? Add them below and we’ll try to answer them or do a follow-up post as soon as we can. Technical problems? Email them to us with an exact description of the problem. Make sure to include:
  • Type of computer or mobile device your are using
  • Exact operating system and browser you are viewing the site on (TIP: You can easily determine your operating system here.)


 

Blogs

The Golden Dish - TODAY
Lamb stew for spring

More PPH Blogs