July 24, 2013

Little advertising in Maine for health care law

Maine's Department of Health and Human Services says there are no plans to market or advertise the Affordable Care Act.

The Associated Press

AUGUSTA — Some states are gearing up to get the word out about the new health care law, but Maine officials are taking a more hands-off approach.

Maine's Department of Health and Human Services says there are no plans to market or advertise the Affordable Care Act.

According to an Associated Press analysis, Maine's community groups and health centers will receive about $2 million to promote the new health insurance marketplace, or about $1.50 per person. But the state won't get funding for marketing or advertising.

Republican Gov. Paul LePage opted out of a state-federal partnership and is allowing the federal government to run Maine's exchange. States that have been hostile to the law will receive proportionally less money for advertising and outreach than states that have partnered with the federal government.

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