January 23

Ralph Lauren unveils Olympic uniforms – made in USA

During the 2012 London games, Lauren’s uniforms were a point of controversy when it was revealed they were largely made overseas.

The Associated Press

NEW YORK — Designer Ralph Lauren’s new Olympic opening ceremony uniform has lots of stars and stripes. It has lots of red, white and blue. And most importantly, it has a Made in America label.

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American hockey player Zach Parise wears the official uniform for Team USA to be worn at the opening ceremony for the 2014 Winter Olympic games in Sochi, Russia.

The Associated Press / Courtesy Ralph Lauren

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American Olympic ice hockey player Julie Chu wears the official uniform for Team USA. Every article of clothing made by Ralph Lauren for the U.S. Winter Olympic athletes in Sochi, including their opening and closing ceremony uniforms and their Olympic Village gear, has been made by American craftsmen and manufacturers.

The Associated Press / Courtesy Ralph Lauren

The new look features a knit patchwork cardigan emblazoned with big stars, an American flag, and the Olympic rings. Underneath, there’s a cream cotton turtleneck, white athletic pants, and black leather boots. There’s also a wool “reindeer hat”– with braided tassels – also in red, white and blue, of course.

The most important feature, though, is its provenance – the United States. During the 2012 London games, Lauren’s uniforms were a point of controversy when it was revealed that much of them were made overseas, especially in China. Ralph Lauren Corp. got the message.

“A dynamic mix of patriotic references in a classic color palette of red, white and navy defines the Ralph Lauren 2014 Team USA Opening ceremony uniform, which is proudly Made in America,” the company said in a statement Thursday.

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