June 27, 2013

Target cuts ties with Deen; drugmaker distances itself

The Associated Press

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Deen's empire has continued to grow over the years as her brand has blossomed.

In addition to her The Lady and Sons restaurant, Deen owns with her brother, Bubba, a seafood restaurant in Savannah called Uncle Bubba's Oyster House. Deen is the author of 14 cookbooks that have sold more than 8 million copies and her bimonthly magazine "Cooking with Paula Deen" has a circulation of nearly 1 million, according to her website. And Deen's product lines span from a full line of cookware to assorted food items to furniture.

Not every company Deen does business with has severed ties with the celebrity chef. Among other stores that sell her products, Kohl's Corp. declined to comment, while Macy's Inc. and Sears Holdings Corp. said they're evaluating the situation. QVC, meanwhile, said it's reviewing its deal with Deen.

And book-buyers are so far standing by Deen. As of Thursday afternoon, "Paula Deen's New Testament: 250 Recipes, All Lightened Up," remained No. 1 on Amazon.com. The book is scheduled for October. Another Deen book, "Paula Deen's Southern Cooking Bible," is now at No. 5, up from No. 13 earlier in the day. Several other Deen books were out of stock.

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