June 18, 2013

Portland to unveil new slogan Tuesday

Under wraps while lawyers vetted it, the new branding message 'will be distinctly Portland.'

By Jessica Hall jhall@pressherald.com
Staff Writer

PORTLAND - Life is good here.

click image to enlarge

The liveworkportland.org website, recently redesigned by the Creative Portland Corporation, prominently displays the "Yes. Life's good here" tagline in this June 18 screenshot.

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In this August 2012 file photo, thousands gather for the "Gentlemen of the Road Stopover" concert on Portland's Eastern Promenade along the water. The public will learn Tuesday, June 18, 2013 how Portland plans to brand itself for tourism and business development.

Derek Davis / Staff Photographer


Or maybe Portland's got something else to say.

At last the public will know Tuesday how Portland aims to brand itself for tourism and business development.

In April, Mayor Michael Brennan promised a branding campaign that "will put Portland on the map." Since then, the slogan has been under scrutiny by lawyers.

To develop the branding campaign, the city worked with a team of partners including the Portland Regional Chamber, Portland's Downtown District, the Convention + Visitors Bureau and the Creative Portland Corp.

The partners have a website with the tagline "Portland, Maine. Yes. Life's good here." The website, www.liveworkportland.org, is owned by Creative Portland Corp., according to website domain registration firm whois.com.

Portland's spokeswoman Nicole Clegg would not comment on that website or disclose the new slogan. The city will announce the slogan at 10 a.m. Tuesday in the State of Maine Room in City Hall.

"We're excited to share it with the public," Clegg said. "It can't be everything for everyone, but it will be distinctly Portland."

Portland's campaign was developed through donated and volunteered services. At the same time, other Maine municipalities are developing slogans.

Recent branding efforts include the "Biddeford + Saco, Saco + Biddeford: No matter how you say it" campaign. Lewiston and Auburn aim to come up with a campaign to replace or freshen their current slogan, "LA: It's happening here."


Jessica Hall can be contacted at 791-6316 or at:



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