January 18, 2013

Gertrude Moran, tennis star who made fashion history, dies at 89

The Associated Press

LOS ANGELES – Gertrude "Gussie" Moran, who shocked the modest midcentury tennis world when she took the court at Wimbledon with short skirt and ruffled underwear, has died at age 89.

Gertrude Gussie Moran
click image to enlarge

Gertrude “Gussie” Moran races to make a shot in 1949 at Wimbledon in London. She lost the match, but her fashion statement appeared on magazine covers around the world.

1949 file photo/The Associated Press

Moran had recently returned from a long hospital stay with colon cancer when she died Wednesday night in her small apartment in Los Angeles, said Jack Neworth, a tennis writer who befriended Moran in her final year.

As a 25-year-old seventh seed at Wimbledon in 1949, Moran made jaws drop and flashbulbs pop at the usually staid All-England Club in London when she showed up for her first match minus the knee-length skirt considered proper for women at the time.

She lost the match, but her striking fashion statement appeared on magazine covers around the world, the British press dubbing her "Gorgeous Gussie."

"She had no idea what she was getting into," Neworth said. "She definitely liked fashion and was very attractive, but she was very naive and hadn't traveled much."

Moran was ranked as high as fourth in the United States, would be a doubles finalist at Wimbledon and reach the singles semifinals at the U.S. Open, but would always struggle to be known for more than the skirt and the "Gorgeous Gussie" moniker she got from the British press.

"Gussie was the Anna Kournikova of her time," tennis great Jack Kramer said in 2002 in the Los Angeles Times, which first reported her death.

"Gussie was a beautiful woman with a beautiful body. If Gussie had played in the era of television, no telling what would have happened. Because, besides everything else, Gussie could play," Kramer said.

She always preferred to spell her nickname "Gussy," but reporters at Wimbledon spelled it "Gussie" and that version stuck, at least publicly, for the rest of her life.

Gertrude Agusta Moran was born in 1923 to Harry Moran, a sound technician at Universal Studios, and his wife, Emma. They lived in a house near the ocean in Santa Monica.

Moran began taking tennis lessons at 11, and later played at Santa Monica High and on traveling junior teams.

After retiring from tennis, she toured with the USO, and was once on a helicopter that crashed in Vietnam. She did various stints on radio and television including a sports talk show for six years in New York.

Moran married three times. She had no children.

She returned to live in her childhood home in Santa Monica, but she could not afford to keep it and lost it in 1986..

"She was quite proud," Neworth said. "But she wasn't bitter."

 

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