September 21, 2013

Giveaway brews business for Mane tea company

Orders double after Tempest in a Teapot's tea is given to celebrities at a pre-Emmy Awards event.

By Ray Routhier
Staff Writer

(Continued from page 1)

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Jennifer Larrabee, left, and Sarah Burrin operate Tempest in Teapot, a loose-leaf tea company in Stonington.

Photo courtesy Jennifer Larrabee

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Loose-leaf tea produced by Jennifer Larrabee and Sarah Burrin, who operate Tempest in Teapot in Stonington, Maine.

Photo courtesy Jennifer Larrabee

Additional Photos Below

The national exposure a company gets from being at a Hollywood event can be a huge boost for both sales and name recognition, said Tammy Knight, program manager for the state's Maine Made products program and website.

"It's really hard for a small company to get that kind of national exposure on its own, so this is great," said Knight. "And the fact that companies (which organize celebrity events) are looking for Maine-made products is great too."

Tempest in a Teapot was picked for the pre-Emmy gift bags based on the company's packaging, name and its custom teas, said Amy Boatwright of Secret Room Events. Boatwright, who scours the Internet looking for interesting or unique products to put in Secret Room Events' high-profile gift bags, said she'd "absolutely" like to use Tempest in a Teapot in future gift bags.

Since word got out that Tempest in a Teapot was part of a Hollywood gift bag, the company has gotten invites to send its wares to the compilers of two other gift bags.

First, Larrabee and Burrin will be contributing their tea to goodie bags for a Food Network promotion during the New York City Wine & Food Festival in mid-October. They have also been asked to send tea to Variety magazine's "Power of Women" gift bag, given away to folks as a way to promote the magazine's social media efforts.

Larrabee said some other gift bag stuffers have contacted their business as well, but none of those events is firm yet.

The Secret Room Events website lists some 25 products included in the gift bags at last Saturday's event. Other goodies in the bag included jewelry from Forestique and Liz Palacious Designs, as well as items from Rosebud Perfume, Glitzy Girls Magazine, Nanea Skin Care, Pasta Chips, Brownie Brittle and St. Francis Pet Treats.

So given the choice of trying the perfume, eating the pasta chips or sipping locally sourced Maine tea, it seems likely that the propensity of stars would be for the tea.

"The thought that (Emmy nominees) Al Pacino, Matt Damon or anyone from the cast of 'Downton Abbey' might be holding our tea -- that is pretty exciting," Larrabee said. 

Ray Routhier can be contacted at 791-6454 or at:


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Additional Photos

click image to enlarge

Sarah Burrin, left, and Jennifer Larrabee harvest local fruits and herbs for use in making tea. The two women operate Tempest in Teapot, a loose-leaf tea company in Stonington, Maine.

Photo courtesy Jennifer Larrabee


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