June 28, 2013

Price-cut battle shelves Shaw's rewards card

The grocer switches to discounts on hundreds of items, like Hannaford, as both face increased competition for shoppers.

By Edward D. Murphy emurphy@pressherald.com
Staff Writer

(Continued from page 1)

click image to enlarge

Shaw's is doing away with its rewards card. Photographed Thursday, June 27, 2013.

Gabe Souza / Staff Photographer

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In this November 2012 file photo, Shaw's grocery store at Northgate Plaza in Portland.

John Ewing / Staff Photographer

Gretchen Stein of Cape Elizabeth said she thinks she has saved "lots of money" by using her card. She said she has shopped at Shaw's for sale items and then gone to Hannaford for the rest of her shopping list.

"It's too bad that I have to do that, but I think that in the long run, it's less expensive," she said.

Tania Wood of Cape Elizabeth said she felt the cards offered quantifiable savings. She said she also shops at Hannaford, Trader Joe's, Whole Foods and Sam's Club in search of good deals on food.

Shaw's clearly hopes that its move to lower prices on thousands of items will reduce that kind of store-hopping. The elimination of the loyalty cards is also aimed at drawing in shoppers like Rennie Donovan of Long Island.

"It's annoying that I have to have (the card) to get the best prices," said Donovan, who shopped Thursday at the Hannaford store a short distance from the Shaw's in Mill Creek. "I refuse to only get good prices if I give them information."

Donovan said she might be more inclined to shop at Shaw's, now that the cards are gone.

Sylven, the spokesman for Shaw's, said customers who wanted rewards cards had to give their names, home address and email information.

Shaw's sent mail or emails to customers regularly, alerting them to special deals that might interest them, based on their buying habits.

Edward D. Murphy can be contacted at 791-6465 or at:

emurphy@pressherald.com


Correction: This story was revised at 9:17 a.m., June 28, 2013, to correct the spelling of Cerberus Capital Management.

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