September 4, 2011

Startup will offer expertise in digital media frontier

The new marketing agency, MaineToday Digital, is set to launch Tuesday in its lead role as a one-stop resource for businesses.

By John Richardson
Staff Writer

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From left, MaineToday Digital executives Brent Taylor, manager of digital operations; Barry Jackman, director of advertising sales and marketing; Angie Muhs, executive editor; Steve Galligan, president; and Jaica Kinsman, executive producer, stand on the balcony of the company’s offices at 7 Custom House St. in Portland on Friday.

Carl D. Walsh/Staff Photographer

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Connor, the CEO, said the launch is part of a strategy that goes back to his purchase of the newspaper company in 2009.

"When we started MaineToday Media, we had a thesis that we could be the statewide leader in the various levels of the Internet. We've watched, studied and experimented. We have seen our online audience continue to grow exponentially. By the beginning of this year, we began to see even more clearly the new possibilities for our company in the digital world," Connor said. "While surveying the rapidly changing digital landscape, we eventually learned more about what we didn't know than what we did know about new media.

"What was clear is that we needed an expert with extensive real-world digital experience. Luckily, we found that in Steve Galligan, who has had tremendous digital experience with some of the most successful businesses and product vendors both inside and outside our core business. It was a bonus that he had also lived and worked in Maine. Steve has developed an incredible team and a suite of new media products that is dazzling. We are now ready for launch."

"What we know today is that we are better positioned than any other company in the state to be the leader in this field," said Connor. "As we grow and succeed our digital business, all of our employees at MaineToday Media will benefit from it because MaineToday Digital, while a separate company, is partially owned by all of our employees through their stock ownership plan."

Staff Writer John Richardson can be contacted at 791-6324 or at:


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