Sunday, March 9, 2014
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Ethan Kelley, a former backup defensive tackle for the New England Patriots, watches Nickelodeon's Pick Boy dance at the 2004 Super Bowl Media Day.
2004 Associated Press file
WHO: Pittsburgh Steelers vs. Dallas Cowboys
WHEN: 6:30 p.m. Sunday
But for every serious journalist, there are a dozen like Sainz, there are correspondents for every television talk show, there are reality TV stars. They're not around the rest of the week, just for that one insane day. Not that they leave the host city, you can spot them at any of the city's hot spots throughout the week.
The players love it. The rest of the week will be filled with enough stress. For one day, they can enjoy the spotlight, which is why many of them bring video cameras.
"It's crazy," said Patriots linebacker Roman Phifer before the 2002 Super Bowl. Phifer had played in the NFL for 10 seasons. That was his first Super Bowl.
"It's everything I dreamed it would be and imagined," he said, his eyes wide and his smile beaming. "I've seen it on TV from afar, but to actually be here and be in it it's a great show."
Here's what happens. The NFL sets up stations for about a dozen players and coaches. Some are on platforms on the sidelines, others in the stands. The rest of the players mingle on the sideline or in the stands.
The media have one hour with each team, the stadium clock counting down to zero. Once the session begins, media members stream down through the stands toward the field.
I've learned to wander through the chaos, picking up bits and pieces of interviews from the platforms, searching for players that no one else seems interested in.
They all have a story to tell.
And Media Day, for all its insanity, is the place and time to tell it.
Staff Writer Mike Lowe can be contacted at 791-6422 or at: email@example.com