Whether you’re bashful, head-over-heels in love or just want to make someone feel special this Valentine’s Day – color talks.

Roses continue to be one of the most popular gifts to give on Valentine’s Day and their subtle shades of meaning can say everything from “I love you” to “Thanks for being such a great friend.”

This Valentine’s Day, Laura Milder, a ProFlowers designer and floral expert, offers tips on how to make sure your flower selection matches your true feelings.

Don’t muddle your colors. Color can play a key role in choosing the right flowers to express your feelings. If you are looking to cheer up a single friend or show a little appreciation this Valentine’s Day, chose paler colored roses such as yellow, pink or peach.

Similar to the popular red rose that symbolizes passion and true love, the purple rose can also be given as an expression of enchantment or new love.

The purity of the white rose naturally lends itself to thoughts of innocence and loyalty. A white rose is the perfect gift to send to a beloved one who is far away.

The secret meaning of a rose can also be affected by the way in which it’s presented. Offering someone a single rose versus a bouquet can speak volumes about the message you are trying to convey.

A single red rose traditionally means that you are deeply in love with someone, while a mixed bouquet containing both red and white roses signifies unity.

For people with marriage on their mind, two roses entwined to form a single stem represents a deep commitment and hints at an engagement or intention to marry.

If you put time and effort into choosing the right flower gift on Valentine’s Day, you want to make sure that they last and that what you ordered is what is delivered.

The easiest solution is to choose flowers from a company such as ProFlowers, which eliminates the middleman and ensures that your bouquet is as fresh as possible and sends the message you intended.

Another way to keep your flowers at their best is to cut off about one inch of the stems and keep them in a cool, dry environment, away from direct sunlight and drafts.

Whether it’s friendship, true love, or just a simple “thank you,” www.proflowers.com has a floral arrangement that is sure to help you say exactly what you mean.