LOS ANGELES — Attempts by broadcasters to seek payment for allowing their online video to be viewed through Google Inc.’s new Web-connected TV platform represents a “misunderstanding” of what it is, a Google executive said Tuesday.

Broadcasters ABC, NBC and CBS have blocked full episodes of their shows from being accessed through Google TV’s Web browser since the product became available to consumers last month.

Google TV is a software platform that allows users to access websites and online videos through their televisions.

Rishi Chandra, Google TV’s lead product manager, likened the broadcasters’ payment requests to a network demanding fees from Microsoft Corp. so video would work on its Internet Explorer browser.

Analysts have said the broadcasters’ blockade was intended to discourage people from canceling their monthly subscriptions with cable and satellite TV service providers by eliminating the option of watching online episodes for free on their Web-connected televisions.

Chandra said it’s up to content providers to decide how much to charge consumers.