Students from the University of Southern Maine are finishing a six-week marketing challenge.

A team of undergraduates in the university’s School of Business — Brian Andrews, Cody Seguin and Ashley Yerrick — was selected as one of the 10 finalists for the Honda CR-Z Challenge. Begun by Honda to promote the sport hybrid coupe, the challenge asked students to submit a six-week marketing plan with a budget of $150.

The USM team came up with the “Honda CR-Z Love. Green. Fun. Challenge,” using social media to promote the new vehicle.

Since receiving the Honda CR-Z to implement their marketing plan, the students have been driving all over the state, posting regular updates to Facebook and Twitter, and creating videos for YouTube.

On Friday and Saturday, they will finish their campaign with the “Honda CR-Z Love. Green. Fun. Challenge Drive for Hunger.” From 9 p.m. to 1 a.m. both nights, the car will be parked on the patio of the Oasis nightclub, at 42 Wharf St. in Portland.

The team is asking people to drop off nonperishable food items to fill the car. For donations of food, the Oasis will hand out drink discounts and offer a drink on special, with the proceeds to benefit a local charity.

After this weekend, the students will have to return the vehicle and file all the data collected from their marketing efforts. The first-place team will be invited to attend the major product launch in April.

For more on the USM team, search “Honda CR-Z Love. Green. Fun. Challenge” on Facebook.