LOUISVILLE, Ky. – Taco Bell took a parting shot Wednesday at the law firm that questioned the beef content of the filling in the chain’s tacos and burritos.

In full-page ads in big-city newspapers, the company asks in large, bold type: “Would it kill you to say you’re sorry?”

The ads amount to a victory lap by Taco Bell after the Alabama law firm Beasley Allen dropped its false-advertising suit alleging that the chain’s filling doesn’t have enough beef to be called that. The firm said it killed the suit after Taco Bell made changes to its marketing and product disclosure.

Not so, the chain insisted. In its ads, Taco Bell says it made no changes to its products, ingredients or advertising, no money was exchanged and there was no settlement agreement to get the law firm to drop the suit.


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