SAN FRANCISCO — Netflix unveiled a coming attraction its disillusioned subscribers might like: the Internet video rights to films and television specials from DreamWorks Animation.
The multiyear deal announced Monday will give Netflix Inc.’s streaming service the exclusive rights to show the latest content from DreamWorks, the studio behind a list of popular franchises that includes “Shrek,” “Kung Fu Panda” and “Madagascar.” It comes after weeks of disruptive changes that irked Netflix’s 24.6 million U.S. customers and spooked its shareholders.
But even this bit of good news had a downside. The DreamWorks rights don’t kick in until 2013, so irate Netflix customers won’t be placated immediately.
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