The fanatical frenzy surrounding New York Knicks point guard Jeremy Lin is becoming even more Linsane.
A trademark war is brewing over the catch-phrase that describes the crazed excitement around Lin.
Additional Photos
Since his breakout 25-point game against the Nets on Feb. 4, there have been seven applications filed with the U.S. Patent and Trademark Office to trademark “Linsanity”.
That includes one by Pamela Deese, a lawyer representing Lin.
The applications cover use of the phrase on everything from cellphone cases and sunglasses to action figures and footwear.
A trademark can take a year or more to register.
The NBA says Lin jerseys have been the hottest selling jerseys at its online store since Feb. 4. It is preparing to sell more Lin-related merchandise such as bobbleheads and plush animals.
Send questions/comments to the editors.
Success. Please wait for the page to reload. If the page does not reload within 5 seconds, please refresh the page.
Enter your email and password to access comments.
Hi, to comment on stories you must . This profile is in addition to your subscription and website login.
Already have a commenting profile? .
Invalid username/password.
Please check your email to confirm and complete your registration.
Only subscribers are eligible to post comments. Please subscribe or login first for digital access. Here’s why.
Use the form below to reset your password. When you've submitted your account email, we will send an email with a reset code.