LOS ANGELES – A California woman has brought a class-action suit against Procter & Gamble Co., accusing its Olay Regenerist line of anti-aging products of false advertising and “ill-gotten gains.”

A complaint in Superior Court from Lorette Perez-Pirio this week said that magazine and Internet ads and product labels for the Anti-Aging Eye Roller and the Regenerating Eye Cream “misrepresent the effects and purported benefits of the products.”

The suit alleges that P&G is aware that its products, of which at least hundreds of thousands of units were said to have been sold, “do not possess the requisite competent and reliable scientific evidence to substantiate their bold claims.”

 


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