NEW YORK – The Coca-Cola Co. is preparing to sell its drinks in Myanmar for the first time in 60 years.
The world’s biggest soft drink maker said Thursday it will start doing business in the country as soon as the U.S. government issues a license allowing American companies to make such investments.
The United States announced last month that it was suspending restrictions on American investments in the Southeast Asian country, which is still easing toward democracy. Until last year, Myanmar had been led by an oppressive military junta.
Myanmar is one of three countries where Coca-Cola doesn’t do business. The other two are Cuba and North Korea.
Coca-Cola said its products will initially be imported from neighboring countries as it establishes local operations in Myanmar.
The company notes that it has a history of quickly re-entering markets when possible.
In 1949, for instance, Coca-Cola and other foreign companies were expelled from China by the communist government.
After full diplomatic relations were established with the country in 1979, Coca-Cola had 20,000 cases of its flagship drink trained into the country from Hong Kong, which was still a British territory at the time.
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