SAN FRANCISCO – Facebook’s stock plunged to a new low Thursday as some of the social networking leader’s early backers got their first chance to sell their shares since the company’s initial public offering went awry.

Analysts interpreted the unusually high trading volume as a clear sign that at least a few of the insiders were seizing on a fresh selling opportunity. That is stirring a debate over whether they’re simply locking in long-awaited gains on investments made many years ago, or bailing out of a company that has lost its luster.

A breakdown of just how many major Facebook Inc. shareholders sold their stock probably won’t be available until next week at the earliest. Securities regulations give them at least three business days before they have to disclose such transactions.

The information is important “because if you are an investor who has been sitting on the sidelines waiting for a good time to buy the stock, you might decide to stay on the sidelines for a little longer after seeing which insiders decided to sell,” said CapStone Investments analyst Rory Maher.

All told, investors who owned a combined 271 million Facebook shares could have sold their holdings Thursday with the expiration of a ban known as a lock-up period. The restrictions were imposed on a group of venture capitalists, companies and Silicon Valley cognoscente who invested in Facebook during its formative years and sold some of their holdings three months ago when the company went public at $38.

The highly anticipated IPO had valued the company at $104 billion, similar to those of Amazon.com Inc. and PepsiCo Inc.

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The shares have plunged by nearly 50 percent since then amid concerns about whether Facebook is destined to become a passing fancy, and worries about whether it will be able to sell more advertising on mobile devices as users gravitate there.

Facebook stock traded as low as $19.69 before bouncing back slightly. The shares closed Thursday at $19.87, down $1.33, or more than 6 percent. The previous low during the day was $19.82 and the previous low for a close was $20.04, both reached Aug. 2.

More than 156 million shares were traded, more than five times the stock’s average volume over the past month. Trading in the overall market was lighter than usual.

The Facebook investors eligible to sell their shares Thursday included venture capital firms Accel Partners and Greylock Partners; investment banker Goldman Sachs Group; software maker Microsoft Corp.; Zynga Inc. CEO Marc Pincus; LinkedIn Corp. Chairman Reid Hoffman; and ex-PayPal CEO Peter Thiel.

If there was mass selling within this group, Facebook’s stock could decline further because the market would be flooded with nearly two-thirds more shares.

Given that most of these investors put their money into Facebook five to eight years ago, they probably were eager to sell, said Sam Hamadeh, the CEO of PrivCo, a research firm that follows privately held companies.

Despite the sharp drop in Facebook’s market value during the past three months, the early investors can still reap huge windfalls by selling at the current price. For instance, Thiel invested $500,000 in Facebook in 2004, the year CEO Mark Zuckerberg began the site in a Harvard dorm room.

After selling 16.8 million shares for $640 million at the time of the initial public offering in May, Thiel still owned nearly 28 million shares worth about $560 million at Thursday’s trading prices.

 


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