YARMOUTH — Town officials will launch a months-long public process this week to develop new planning regulations and building codes designed to revitalize the Route 1 corridor, according to Vanessa Farr, Yarmouth’s planning director.

Citizens are invited to attend the “Route 1 Recovery Kick-Off” at Rowe School on Wednesday, starting with a reception and refreshments at 5:30 p.m., followed by a Route 1 bus tour at 6 p.m. and a presentation and discussion at 7 p.m.

“Route 1 Planapalooza” will be held Sept. 13-17, including a pizza party and design workshop Sept. 13 at Yarmouth High School; a chocolate reception, presentation and discussion Sept. 15 at the Log Cabin; and a soup dinner and closing presentation Sept. 17 at Rowe School. All Planapalooza events start at 6 p.m.

Farr said decisions made during Planapalooza will reshape the Route 1 corridor for years to come, influencing economic development, housing, town character and the environment.

The town’s consultant in the process is Town Planning & Urban Design Collaborative in Gardiner.

The town is holding a similar public planning initiative for the Hillside Street neighborhood, with public forums at 7 p.m. Tuesday and 6 p.m. Sept 14, both at the Town Hall community room.