YORK — The Greater York Region Chamber of Commerce recently held a ribbon cutting for POMP.

POMP Boutique is located in The Atlantic House, 2 Beach St. at Short Sands, York Beach.

The boutique is inspired from the West Coast, according to its owners. The clothing, jewelry, accessories, skin care and gifts are all tied to or connected to the Los Angeles area, or the people and places affiliated with it.

POMP carries juniors, women’s and men’s clothing, including Matthew McConaughey’s line of men’s casual wear called JKL, which stands for Just Keep Living. The line supports after-school enrichment programs for underprivileged children. POMP also offers the Scott Barnes cosmetic line and Shea Terra Organics.

“We try to put a little, or when possible, a lot of heart into our selections in our store,” said owner Diane Williamson. “We can all benefit from each other and we should.”