DES MOINES, Iowa — The actor who played Jethro Bodine in the 1960s television series “The Beverly Hillbillies” is suing CBS, arguing the broadcaster made inappropriate deals with an Iowa restaurant chain to use the character’s name.

Max Baer Jr. filed a lawsuit Tuesday arguing that he had reached a deal with CBS giving him rights to use the TV character to establish a chain of restaurants, hotels and casinos.

The Des Moines Register reports the lawsuit argues that Baer’s rights to the character have been undermined by the Jethro’s BBQ restaurant chain, which is based in Des Moines.