It’s reportedly a $77 off-the-rack dress but it’s causing many on social media to question their sanity.

Is it blue and black? White and gold? Blue and gold?

Celebs and the Twitterverse have been debating the issue since an image of the dress went viral Thursday.

If you believe Mashable, the dress is definitely blue and black.

Kim thinks it’s white and gold. Kanye sees blue and black.

According to the post broke Buzzfeed’s traffic numbers with more than 670,000 people viewing the post simultaneously at one point and garnering 16 million hits in six hours.

And nearly everyone’s weighing in: