While the Press Herald needs to sell newspapers, its coverage of higher education news Friday is an egregious example of how this priority trumps its obligation to curate stories for relevance to real-world issues.

A front-page article extolled the University of New Hampshire for its catchy new course on Deflategate.

Meanwhile, buried in the fine print on Page B6 was a brief mention of the University of Maine System’s extraordinary success in reducing its carbon footprint by 26 percent in eight years. This effort by the university system shows true leadership on one of most important and challenging issues of our time.

Honor is due, even if it doesn’t sell newspapers.

Denny Gallaudet

Cumberland