RIYADH, Saudi Arabia — Saudi Arabia held a private screening on Wednesday of the Hollywood blockbuster “Black Panther” to herald the launch of movie theaters in the kingdom, and tickets go on sale Thursday for public showings on Friday.
Authorities planned the invitation-only event in a concert hall converted into a cinema complex in the capital, Riyadh. The screening, attended by both men and women, will be followed by a rush to build movie theaters in major cities.
The Saudi government dubbed Wednesday’s event as “the showing of the first commercial film in the kingdom after more than 35 years.”
Audience members clearly enjoyed the moment, eating popcorn and erupting into applause when the movie started.
“This is a landmark moment in the transformation of Saudi Arabia into a more vibrant economy and society,” Saudi Minister of Culture and Information Awwad Alawwad said in statement ahead of the screening.
It’s a stark reversal for a country where public movie screenings were banned in the 1980s during a wave of ultraconservatism that swept Saudi Arabia. Many Saudi clerics view Western movies and even Arabic films made in Egypt and Lebanon as sinful.
Despite decades of ultraconservative dogma, Crown Prince Mohammed bin Salman has sought to ram through major social reforms with support from his father, King Salman.
The crown prince is behind measures such as lifting a ban on women driving that will go into effect this summer, and bringing back concerts and other forms of entertainment to satiate the desires of the country’s majority young population. The social push by the 32-year-old heir to the throne is part of his so-called Vision 2030, a blueprint for the country that aims to boost local spending and create jobs amid sustained lower oil prices.
The Saudi government projects that the opening of movie theatres will contribute more than $24 billion to the economy and create more than 30,000 jobs by 2030. The kingdom says there will be 300 cinemas by 2030.
In recent years, Saudi Arabia has been loosening restrictions on movie screenings, with local film festivals and screenings in makeshift theaters. For the most part, though, Saudis who wanted to watch a film in a movie theater would have to drive to nearby Bahrain or the United Arab Emirates.
Movies screened in Saudi cinemas will be subject to approval by government censors, as is the case in other Arab countries. Scenes of violence are not cut, but scenes involving sex or even kissing often do get axed.
AMC is partnering with a subsidiary of Saudi Arabia’s sovereign wealth fund, known as the Public Investment Fund, to build up to 40 AMC cinemas across the country over the next five years.
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