Ivanka Trump’s fashion line has taken quite a beating since her father took office.

Several major outlets, including Nordstrom, Neiman Marcus and Marshalls, have scaled their Trump offerings way back. The brand’s sales numbers have slipped significantly since the election, and many women say they’ve gone out of their way to avoid Trump products.

Carolyn Handley, for example, told CNN that she got married in Trump-branded shoes. She’s since tossed almost two dozen Trump items and sworn off the brand. “It was all about not wanting to put my dollars behind a brand that was a part of such a distasteful campaign,” she said.

Another woman said she used to spent $3,000 on Ivanka Trump products per year. Not anymore. “I felt really, really helpless, I felt really really sad,” she said, according to CNN. “It feels like the only way to have any kind of impact on this family is just to pull financial support.”

Now, one of Canada’s largest department stores has said it will stop carrying her clothing, shoes and accessories.

On Friday, Hudson’s Bay Co. pulled all Ivanka Trump products from its website. And it says it will stop selling her products in its 90 brick-and-mortar stores across the country. (Hudson’s Bay also owns Sak’s Fifth Avenue, which also offers no Ivanka Trump merchandise online, and Lord & Taylor, which does.)


In a statement, the company said the decision was based on the brand’s “performance.”

“As part of our regular course of business, we review our merchandise offerings and make appropriate changes,” the company said.

Officials also said Ivanka Trump’s company had been notified of the decision last fall.

Ivanka Trump has been the focus of several retail boycotts aimed at the Trumps. The Grab Your Wallet campaign (a play on Trump’s now famous assertion that he likes to grab women by their genitals), for example, urges participants to avoid shopping at stores that sell Trump family merchandise.

Though Trump no longer oversees her company’s day-to-day operations, she continues to make money. Last year, the brand netted her about $5 million, according to disclosures.

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