CHAPEL HILL, N.C. — Less than a year after emerging from a long run of NCAA issues, North Carolina is dealing with rule violations again – this time for football players selling team-issued shoes.

The school announced Monday that 13 players will miss games serving suspensions for the secondary NCAA violations, which will leave the Tar Heels short-handed during much of the season’s opening month. While secondary violations are generally considered less severe, the penalties in this case will result in several players being forced to sit out at least a third of the regular-season schedule.

In all, nine players will miss four games, two will sit two games and two others will miss one contest. The NCAA approved a school request to delay two suspensions affecting multiple players at one position, while the other 11 suspensions begin with the Sept. 1 opener at California.

The Tar Heels want to move on quickly from this latest embarrassment.

“The guys that are suspended, they’re very remorseful,” Coach Larry Fedora said Monday. “They don’t want to let their teammates down and they feel like they did in this situation. But nobody’s pointing fingers on this football team. … We’re beyond that point now. It’s already happened.”

The suspensions have had at least one major impact already.

With sophomore quarterback Chazz Surratt among the players suspended four games, the team’s most-watched preseason position battle has come to a swift end with Fedora saying junior Nathan Elliott will start against Cal.