A Boston-area furniture store plans to take over the former Toys R Us space across from the Maine Mall.

Bernie & Phyl’s Furniture will open its first Maine showroom this spring, according to trade publication Furniture Today.

The company has acquired the 44,000-square-foot former Toys R Us location, and plans to open over Memorial Day weekend.

In an interview, CEO Larry Rubin said he expected the market would be very good for Bernie & Phyl’s, which has eight other New England locations. He said the store in Newington, New Hampshire, draws a lot of customers from Maine, indicating it was time to push north.

Rubin told Furniture Today that the company expects the store to generate about $15 million in annual sales, and should help push the company’s total annual sales to $150 million once it has a full year of business in the new market.

The South Portland store will feature Bernie & Phyl’s primarily midpriced assortment from lines such as Klaussner, England, Ashley, Tempur Sealy International and Southern Motion.

Only subscribers are eligible to post comments. Please subscribe or login first for digital access. Here’s why.

Use the form below to reset your password. When you've submitted your account email, we will send an email with a reset code.