Many Maine-based companies have footprints beyond the state border, even when “the Maine brand” is a big part of their corporate identities. How do these companies keep their cultural or physical roots in the state, especially if they’re adding locations outside of it? What tools and strategies are they using to elevate their brand and leverage their Maine ties? Join our panel conversation to start thinking of affinities that go beyond traditional markets.

Business Editor Will Hall sat down with Scott MacLeod from The VIA Agency, Jenny Kordick from Maine Outdoor Brands and Colleen Croteau from Maine Beer Company to discuss their strategies on Thursday, April 20 for a panel discussion at University of New England’s Innovation Hall on Stevens Avenue in Portland.

On the panel:

Scott MacLeod, Head of Planning, The VIA Agency






Jenny Kordick, Executive Director, Maine Outdoor Brands





Colleen Croteau, Chief Operating Officer, Maine Beer Company

Colleen Croteau joined Maine Beer Company in 2012 and is currently the Chief Operating Officer. In her role, she oversees brewery production, wholesale distribution, the sales team, the tasting room and kitchen operations, and career development. She has contributed to the brewery’s multiple expansions and tremendous growth. From a few employees working out of their small tasting room off of Industrial Way to now over 100 employees working out of their over 45,000 sq. ft. facility in Freeport, Colleen has played an essential role in guiding the business to continue to do what’s right. “Do what’s right.” is Maine Beer Company’s motto and is at the forefront of every decision they make from how they treat their employees, to the beer they brew, to taking care of the world around us. Colleen is also the President of the Maine Brewers’ Guild and has sat on their Board of Directors since 2018 serving as their past Finance Committee Chair, and Vice President.








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