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    Gallery: Sign War in Waterville - Scott Monroe/Morning Sentinel | of | Share this photo

    The latest sign is seen Friday outside The Barber Parlor on College Avenue in Waterville.

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    Gallery: Sign War in Waterville - Scott Monroe/Morning Sentinel | of | Share this photo

    Michael Lee, owner of State Farm insurance on upper Main Street in Waterville, stands beside his latest sign message on Friday, poking fun at a recent Morning Sentinel online post about the "sign war" between his business and Wendy's across the street.

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    Gallery: Sign War in Waterville - Scott Monroe/Morning Sentinel | of | Share this photo

    The electronic sign outside the Alfond Youth Center on North Street in Waterville displays one of its messages Friday in a nod to the friendly "sign war" between some local businesses.

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    Gallery: Sign War in Waterville - Scott Monroe/Morning Sentinel | of | Share this photo

    Meldon Bailey, product coordinator at Wendy's restaurant on upper Main Street in Waterville, puts up a new sign message Friday morning outside the business.

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