L.L. Bean has been particularly good to customers this year.

That’s the verdict from Consumer Reports, which named the Freeport-based retailer in its first-ever “Naughty & Nice Holiday List,” a rundown of companies with particularly friendly – or unfriendly – customer-service policies.

L.L. Bean made the “nice” list thanks to its 100 percent product-satisfaction guarantee.

Other companies noted for friendly policies included Southwest Airlines, which doesn’t charge for checked luggage, online shoe retailer Zappos.com, which offers free shipping, and Florida-based supermarket Publix, whose pharmacy gives generic antibiotics to customers for free.

Companies on the other side of Consumer Reports’ ledger – those with unfriendly customer-service policies – included Spirt Airlines, which charges for carry-on bags, CompUSA, which charges a 25 percent restocking fee on returned items that don’t meet certain criteria, and Verizon Wireless, which charges an early contract termination fee of $350 for customers with smart phones.